The ChangingMinds website started as a repository of learning about all forms persuasion and influence that reaches back over 20 years and more. As an inveterate learner and qualified teacher, David Straker went from writing books to writing directly to the web -- and now the site has many visitors every day. Is it really the book of the site? Yet many of the methods and principles have been shoe-horned into a very readable space. It is much more than the site It is not a cut-and-paste job.
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The ChangingMinds website started as a repository of learning about all forms persuasion and influence that reaches back over 20 years and more. As an inveterate learner and qualified teacher, David Straker went from writing books to writing directly to the web -- and now the site has many visitors every day.
Is it really the book of the site? Yet many of the methods and principles have been shoe-horned into a very readable space. It is much more than the site It is not a cut-and-paste job. Far from it. It took 18 months and many hours to especially write every single page.
In many ways it goes beyond what you will find in these web pages. For example, it contains: A completely new persuasion framework A simple, yet powerful model of how the mind works Many diagrams and tables Additional persuasion principles and methods At the same time, it is written in the same friendly and readable style as the site. Bite-sized learning The web has been written with limited-length pages for bite-sized learning and easy digestion.
In one go, you can read a page, a part of a page or a whole section. Applied, applied And yes, it is applied. It is about the actual practice of changing minds and contains many, many direct techniques you can use. Whilst it is grounded in academic research and experience, it is not constrained by this.
Tell me about the new persuasion framework In studying many different disciplines of persuasion, a common underlying structure has emerged. It is simple, yet powerful and provides a deep understanding on which you can base your persuasions. I got the book in record time. A couple of months ago I started printing ChangingMinds. You were right about it being in detail!
It is the most practical, most interesting. I have spent tons of cash on many books on influence and persuasion over the last year and a half and though I have enjoyed the reading your book is as you said many books in one, and what I have been looking for since my interested began. Very useful information even though I have only read less than half.
Thank you for making this book. Just and follow the instructions. You can pay with credit card or Paypal. We ship airmail around the world. Where else can I buy the book? Sorry, but nowhere else. Not even Amazon. This site is the only place where you can buy the book.
The ChangingMinds Blog!
Who are you? Who are we? You might well guess from the URL. And although each has its body of knowledge, they all have much in common. So who are you, the peruser of this site? You might be a marketer, a teacher or another professional from our domains of knowledge.
About this site
Start your review of Changing Minds Write a review Shelves: on-bookshelf , favorites Hidden Gem I have been on this quest of understanding human nature to help protect myself from the games that people play. Especially in the work force. This has resulted in me reading certain types of psychology and some strategy books. What I dismissed were books on dealing with persuasion. When I think of persuasion, I think of jobs that deal with sales which I do not like or jobs that require its employees to meet quotas. It obviously turns out that we persuade others in different ways. Those Hidden Gem I have been on this quest of understanding human nature to help protect myself from the games that people play.
Changing Minds: in Detail
Sunday April Grumpy taxi drivers and the power of positivity My daughter told me the other day that she got into a taxi recently and said hello, but only got a grumpy response. Most people would take this as a signal that the driver did not want to talk and would just be quiet. My daughter is not that kind of person as she reads grumpiness as a challenge. Looks like you got out of bed the wrong side.
Persuasion principles Much of persuasion and other forms of changing minds is based on a relatively small number of principles. If you can understand the principles, then you can invent your own techniques. It thus makes sense to spend time to understand these principles persuaded yet? Alignment : When everything lines up, there are no contradictions to cause disagreement. Amplification : Make the important bits bigger and other bits smaller. Appeal : If asked nicely, we will follow the rules we have made for ourselves. Arousal : When I am aroused I am full engaged and hence more likely to pay attention.