EL CODIGO CULTURAL CLOTAIRE RAPAILLE PDF

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Early life and education[ edit ] Rapaille was born in France and immigrated to the United States in the early 80s. He called that primal emotional association an imprint.

This imprint determines our attitude towards a particular thing. These pooled individual imprints make up a collective cultural unconscious, which unconsciously pre-organize and influence the behavior of a culture. MacLean , which describes three distinct brains: the cortex , limbic , and reptilian. Beneath the cortex, the seat of logic and reason, is the limbic, which houses emotions. Only accessible via the subconscious, the reptilian brain is the home of our intrinsic instincts.

It programs us for two major things: survival and reproduction. Rapaille proposes that in a three-way battle between the cortical, the limbic home of emotion and the reptilian areas, the reptilian always wins, because survival comes first. This theory has become the basis for his thoughts on what a product means to consumers on the most fundamental level. This unconscious is active in each of us, making us do things we might not be aware of.

Rapaille ultimately linked smoking with adult initiation rituals, risk taking, bonding with peers and the need for kids to feel like they belong to a group and can partake in an "adult activity". Although the mayor terminated his contract early on March 29, , he was still paid almost the entire sum. Rapaille said during his investigation that the city of Quebec has a masochistic side to it.

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