GROUNDSWELL BERNOFF PDF

Shelves: recommended , nonfiction Groundswell: Winning in a world transformed by social technologies, by Charlene Li and Josh Bernoff, is the definitive guide to how businesses are grappling with the social media revolution. Li and Bernoff provide a framework for describing these fundamental changes, which they call "the Groundswell: Winning in a world transformed by social technologies, by Charlene Li and Josh Bernoff, is the definitive guide to how businesses are grappling with the social media revolution. Li and Bernoff provide a framework for describing these fundamental changes, which they call "the groundswell," and they do so chiefly within the context of marketing rather than sociology or politics. Written in accessible, no-nonsense prose, Groundswell breaks its narrative its three parts: what the social changes are all about; strategies for taking advantage of these changes, and an assessment of how these changes are transforming businesses. Li and Bernoff, analysts at Forrester when this was written, offer dozens of rich examples of the groundswell at work.

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Shelves: recommended , nonfiction Groundswell: Winning in a world transformed by social technologies, by Charlene Li and Josh Bernoff, is the definitive guide to how businesses are grappling with the social media revolution. Li and Bernoff provide a framework for describing these fundamental changes, which they call "the Groundswell: Winning in a world transformed by social technologies, by Charlene Li and Josh Bernoff, is the definitive guide to how businesses are grappling with the social media revolution.

Li and Bernoff provide a framework for describing these fundamental changes, which they call "the groundswell," and they do so chiefly within the context of marketing rather than sociology or politics. Written in accessible, no-nonsense prose, Groundswell breaks its narrative its three parts: what the social changes are all about; strategies for taking advantage of these changes, and an assessment of how these changes are transforming businesses.

Li and Bernoff, analysts at Forrester when this was written, offer dozens of rich examples of the groundswell at work. Bernoff is still there. And it is through these concrete accounts that Groundswell shines most brightly. Best Buy almost accidentally enabling employees to help each other — and in turn increase productivity — through its Blue Shirt Nation program. Like top-tier analysts do, Li and Bernoff capably synthesize these and other lessons into handy bullet-point lists that businesses should laminate and pass out to every department head.

For example, in the section "tips for successful blogging," the authors advise: 1. Start by listening. Determine a goal for the blog.

Estimate the ROI return on investment. Develop a plan. Develop an editorial process. Design the blog and its connection to your site. Develop a marketing plan so people can find the blog.

Remember, blogging is more than writing. Final advice: be honest. Groundswell deserves a wide readership, not just for explaining the social tsunami now engulfing us in down-to-earth terms but for presenting a loud and clear wakeup call to corporate America: Get with the program, before the swift, the nimble and the socially adept eat your lunch.

I came away with the feeling that it was full of valuable argument content for convincing our unknowing associates that social networking has value and that it works. The aut They interact with their clients and environs from completely dissimilar perspectives and the strategies for communicating to their respective audiences can not be casually interchanged. Perhaps this viewpoint and audience was what the authors intended, if so I would encourage them to follow up with an equally thorough look at the world from a start up perspective.

I browsed through the book on a lazy sunday and thought it had some great data in it. The authors obviously know their stuff and I have huge respect for Charlene Li as a social media analyst. I must admit I was also checking to see if ReadWriteWeb was cited. Disappointingly, no.

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Welcome to the Groundswell

Synopsis[ edit ] The groundswell is characterized by several tactics that guide companies into using social technologies strategically and effectively. Listening: Businesses should listen to their customers to understand what the market is looking for in their products. In order to do this, a company needs to find out if their customers are using social technologies and how they are using them. One common method is participation in social networks.

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Groundswell: Winning in a World Transformed by Social Technologies

Are you ready? What do we mean by the groundswell? The groundswell is a social trend in which people connect with and draw strength from each other, rather than depending on institutions like corporations. In a world where travel ratings on TripAdvisor have more influence than Travel and Leisure, media is out of control.

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