It covers developing rapport through pacing, using stories and metaphors, eliciting criteria and developing script books amongst many more. This book is full of penetrating insights. If I had one book only on the interpersonal psychology of selling I would choose this. Chapter 10 on interactive audio and video training has such penetrating insights it is amazing it was written way back in before the web.
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Start your review of Unlimited Selling Power: How to Master Hypnotic Skills Write a review Dec 07, Don Sevcik rated it it was amazing Excellent summary on both conversational hypnosis for prospects as well as self-hypnosis. All of this book is designed to get your mechanics down in both mental talk, and talk out loud with prospects.
Your job is to guide them, through easy and controlled persuasion methods. Get them into a state of trust and almost auto-pilot thinking towards an end goal. I love the summary on sales scripts and questions. Even the masters of sales still read, reread, and memorize their scripts.
Jan 21, Thomas Hadley rated it it was amazing All who are great in their craft are masters at the fundamentals. He teaches fundamentals, but goes beyond that into more advanced nonverbal communication and influence. This is a great book for those who want to take the fundamentals deeper and get better at influencing others in the sales process by using his catalog of techniques he Dr.
Moine developed through NLP.
Unlimited Selling Power: How to Master Hypnotic Skills